Kategorien
Beauty Brand Personality Fashion Key Values Luxury Goods Vision

Chanel

Vision:

To be the ultimate House of Luxury, defining style and creating desire, now and forever.
HBSChanel Blog (inoffiziell) & Angelowska; Chanelhomme1)

Brand Personality:

Instinctive, Daring, Creative, Perfectionistic

(Brand Strategy Management Blog)

Culture / Key Values:

Simplicity, Sophistication, Anticipation, Liberation

(Brand Strategy Management Blog)