{"id":12,"date":"2018-01-04T23:29:06","date_gmt":"2018-01-04T21:29:06","guid":{"rendered":"https:\/\/brandholosphere.wordpress.com\/?page_id=6"},"modified":"2026-02-14T14:14:32","modified_gmt":"2026-02-14T13:14:32","slug":"markenmodelle-und-markenfuehrung","status":"publish","type":"page","link":"https:\/\/www.brandholosphere.com\/en\/","title":{"rendered":"BRAND HOLOSPHERE"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:36% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"240\" data-attachment-id=\"4652\" data-permalink=\"https:\/\/www.brandholosphere.com\/en\/markenmodelle-und-markenfuehrung\/holosphere_animation2_adobeexpress\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Holosphere_Animation2_AdobeExpress.gif?fit=427%2C240&amp;ssl=1\" data-orig-size=\"427,240\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Holosphere_Animation2_AdobeExpress\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Holosphere_Animation2_AdobeExpress.gif?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Holosphere_Animation2_AdobeExpress.gif?fit=427%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Holosphere_Animation2_AdobeExpress.gif?resize=427%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-4652 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">Diese Seite thematisiert Konzepte und Markenmodelle der Marken- und Unternehmensf\u00fchrung. Ursprung ist das namensgebende <a href=\"https:\/\/www.brandholosphere.com\/brand-holosphere-model\/\">Brand Holosphere Modell<\/a>, das den Anspruch hat <strong>viele St\u00e4rken vorausgegangener Markenmodelle zu vereinen<\/strong>. Neben der inhaltlichen Abgrenzung von Konzepten wie Vision, Mission, Werten und Purpose werden dazu Beispiele aus der Praxis aufgezeigt, um die Funktionsweisen zu demonstrieren.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-separator alignfull ugb-separator ugb-1ce39a4 ugb-separator--v2 ugb-separator--design-slant-2\" aria-hidden=\"true\"><style>.ugb-1ce39a4.ugb-separator{margin-top:-1px !important;margin-bottom:-1px !important}.ugb-1ce39a4 .ugb-separator__bottom-pad{background:#f7f7f7}.ugb-1ce39a4 .ugb-separator__shadow,.ugb-1ce39a4 .ugb-separator__layer-1{fill:#f7f7f7;transform:scaleX(1)}@media screen and (min-width:768px){.ugb-1ce39a4 .ugb-separator__svg-wrapper{height:200px !important}}@media screen and (max-width:1025px){.ugb-1ce39a4.ugb-separator{margin-top:-1px !important;margin-bottom:-1px !important}}@media screen and (max-width:768px){.ugb-1ce39a4.ugb-separator{margin-top:-1px !important;margin-bottom:-1px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-separator__top-pad\"><\/div><div class=\"ugb-separator__svg-wrapper\"><div class=\"ugb-separator__svg-inner ugb-separator-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" filter=\"url(#slant-2-shadow_svg__a)\" enable-background=\"new 0 0 1600 200\" class=\"ugb-separator__shadow\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><filter id=\"slant-2-shadow_svg__a\"><feGaussianBlur in=\"SourceAlpha\" stdDeviation=\"4\"><\/feGaussianBlur><feComponentTransfer><feFuncA type=\"linear\" slope=\"0.4\"><\/feFuncA><\/feComponentTransfer><feMerge><feMergeNode><\/feMergeNode><feMergeNode in=\"SourceGraphic\"><\/feMergeNode><\/feMerge><\/filter><path class=\"slant-2-shadow_svg__st1\" d=\"M1610 39.2v12L800 170.1-10 51.2v-12l810 118.9 810-118.9z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" class=\"ugb-separator__layer-1\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path class=\"slant-2_svg__st1\" d=\"M1610 39.2V209H-10V39.2l810 118.9 810-118.9z\"><\/path><\/svg><\/div><\/div><div class=\"ugb-separator__bottom-pad\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-feature-grid ugb-feature-grid ugb-056645a ugb-feature-grid--v2 ugb-feature-grid--columns-3 ugb-feature-grid--design-basic ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-056645a .ugb-feature-grid__item{border-radius:16px !important}.ugb-056645a .ugb-img{border-radius:0px;width:250px;height:auto !important}.ugb-056645a .ugb-img,.ugb-056645a .ugb-feature-grid__image{margin-left:auto !important;margin-right:auto !important}.ugb-056645a .ugb-feature-grid__title{font-size:13px !important;text-align:center}.ugb-056645a .ugb-button .ugb-button--inner{font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif,\"Apple Color Emoji\",\"Segoe UI Emoji\",\"Segoe UI Symbol\" !important;font-size:18px !important;color:var(--stk-global-color-4603,#313131) !important}.ugb-056645a .ugb-button{border-radius:0px !important}.ugb-056645a .ugb-button:before{border-radius:0px !important}.ugb-056645a .ugb-button-container{text-align:center !important}.ugb-056645a .ugb-inner-block{text-align:center}.ugb-056645a.ugb-feature-grid{background-color:#f7f7f7}.ugb-056645a.ugb-feature-grid:before{background-color:#f7f7f7}.ugb-056645a .ugb-block-description{font-size:15px !important;max-width:800px !important;margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Markenmodelle der Praxis<\/h2><p class=\"ugb-block-description\">In der Marketing-Praxis und Literatur wird sich mit zahlreichen Markenmodellen auseinandergesetzt. Wie so oft gilt: Alle Modelle sind falsch, manche sind n\u00fctzlich <sup><a href=\"#footnote_1_12\" id=\"identifier_1_12\" class=\"footnote-link footnote-identifier-link\" title=\"George Box\">1<\/a><\/sup>. Es gibt Identit\u00e4tsmodelle, Positionierungsmodelle, Markenwertmodelle und vieles mehr. Bereits die Unterscheidung dieser Kategorien ist eine wichtige Grundlage in der Diskussion um Markenmodelle und deren Einsatz. Empfehlenswert sind hier zur Lekt\u00fcre die B\u00fccher von Radtke sowie Strebinger &amp; Zednik<sup><a href=\"#footnote_2_12\" id=\"identifier_2_12\" class=\"footnote-link footnote-identifier-link\" title=\"Marken-Modelle der Praxis, 2005, Link\">2<\/a><\/sup>, die jeweils einen guten \u00dcberblick zur Modell-Landschaft verschaffen. Doch welches ist das richtige? Welches ist geeignet f\u00fcr die Analyse, welches f\u00fcr die Kommunikation, welches f\u00fcr die operative Markenf\u00fchrung in gr\u00f6\u00dferen Organisationen? Das EINE Richtige gibt es nicht, aber es lohnt sich genau hinzuschauen wof\u00fcr es verwendet werden soll (<a href=\"http:\/\/www.brandholosphere.com\/das-richtige-markenmodell\/\">mehr dazu<\/a>). Diese Seite hat das Ziel einen \u00dcberblick \u00fcber die popul\u00e4rsten Markenmodelle und deren Hintergr\u00fcnde zu geben. <\/p><div class=\"ugb-block-content\"><div class=\"ugb-feature-grid__item ugb-feature-grid__item1 ugb--shadow-3\"><div class=\"ugb-feature-grid__image\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"3714\" data-permalink=\"https:\/\/www.brandholosphere.com\/en\/brand-holosphere-model\/brand-holosphere-logo-thumbnail-113\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Brand-Holosphere-Logo-thumbnail-113.png?fit=1288%2C1289&amp;ssl=1\" data-orig-size=\"1288,1289\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brand Holosphere Logo thumbnail-113\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Brand-Holosphere-Logo-thumbnail-113.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Brand-Holosphere-Logo-thumbnail-113.png?fit=580%2C580&amp;ssl=1\" class=\"ugb-img wp-image-3714\" src=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Brand-Holosphere-Logo-thumbnail-113-1024x1024.png?w=250\" alt=\"Brand Holosphere Model\" title=\"\"  srcset=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Brand-Holosphere-Logo-thumbnail-113.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Brand-Holosphere-Logo-thumbnail-113.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Brand-Holosphere-Logo-thumbnail-113.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Brand-Holosphere-Logo-thumbnail-113.png?resize=768%2C769&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Brand-Holosphere-Logo-thumbnail-113.png?resize=1200%2C1201&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Brand-Holosphere-Logo-thumbnail-113.png?w=1288&amp;ssl=1 1288w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/div><div class=\"ugb-feature-grid__content\"><h5 class=\"ugb-feature-grid__title\">Brand Holosphere Model<\/h5><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-small ugb-button--design-plain\" href=\"http:\/\/www.brandholosphere.com\/brand-holosphere-model\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">mehr<\/span><\/a><\/div><\/div><\/div><div class=\"ugb-feature-grid__item ugb-feature-grid__item2 ugb--shadow-3\"><div class=\"ugb-feature-grid__image\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"3610\" data-permalink=\"https:\/\/www.brandholosphere.com\/en\/identitaetsmodell-burmann\/burmann-identitaetsmodell-icon-109\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Burmann-Identitaetsmodell-icon-109.png?fit=389%2C408&amp;ssl=1\" data-orig-size=\"389,408\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Burmann-Identitaetsmodell-icon-109\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Burmann-Identitaetsmodell-icon-109.png?fit=286%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Burmann-Identitaetsmodell-icon-109.png?fit=389%2C408&amp;ssl=1\" class=\"ugb-img wp-image-3610\" src=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Burmann-Identitaetsmodell-icon-109.png?w=250\" alt=\"Burmanns Identit\u00e4tsmodell\" title=\"\"  srcset=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Burmann-Identitaetsmodell-icon-109.png?w=389&amp;ssl=1 389w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Burmann-Identitaetsmodell-icon-109.png?resize=286%2C300&amp;ssl=1 286w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/div><div class=\"ugb-feature-grid__content\"><h5 class=\"ugb-feature-grid__title\">Burmanns Identit\u00e4tsmodell<\/h5><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-small ugb-button--design-plain\" href=\"http:\/\/www.brandholosphere.com\/identitaetsmodell-burmann\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">mehr<\/span><\/a><\/div><\/div><\/div><div class=\"ugb-feature-grid__item ugb-feature-grid__item3 ugb--shadow-3\"><div class=\"ugb-feature-grid__image\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"3029\" data-permalink=\"https:\/\/www.brandholosphere.com\/en\/markenmodelle-und-markenfuehrung\/brand-holosphere-brand-key_brand-key-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1.png?fit=1773%2C1772&amp;ssl=1\" data-orig-size=\"1773,1772\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brand-Holosphere-Brand-Key_Brand-Key-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1.png?fit=580%2C580&amp;ssl=1\" class=\"ugb-img wp-image-3029\" src=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1-1024x1024.png?w=250\" alt=\"Unilever brand Key \" title=\"\"  srcset=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1.png?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1.png?resize=1200%2C1199&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/07\/Brand-Holosphere-Brand-Key_Brand-Key-1.png?w=1773&amp;ssl=1 1773w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/div><div class=\"ugb-feature-grid__content\"><h5 class=\"ugb-feature-grid__title\">Unilever brand Key <\/h5><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-small ugb-button--design-plain\" href=\"http:\/\/www.brandholosphere.com\/brand-key\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">mehr<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-feature-grid ugb-feature-grid ugb-1078a58 ugb-feature-grid--v2 ugb-feature-grid--columns-3 ugb-feature-grid--design-basic ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-1078a58 .ugb-feature-grid__item{border-radius:16px !important}.ugb-1078a58 .ugb-img{border-radius:0px;width:250px;height:auto !important}.ugb-1078a58 .ugb-img,.ugb-1078a58 .ugb-feature-grid__image{margin-left:auto !important;margin-right:auto !important}.ugb-1078a58 .ugb-feature-grid__title{font-size:13px !important;text-align:center}.ugb-1078a58 .ugb-button .ugb-button--inner{font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif,\"Apple Color Emoji\",\"Segoe UI Emoji\",\"Segoe UI Symbol\" !important;font-size:18px !important;color:var(--stk-global-color-4603,#313131) !important}.ugb-1078a58 .ugb-button{border-radius:0px !important}.ugb-1078a58 .ugb-button:before{border-radius:0px !important}.ugb-1078a58 .ugb-button-container{text-align:center !important}.ugb-1078a58 .ugb-inner-block{text-align:center}.ugb-1078a58.ugb-feature-grid{background-color:#f7f7f7}.ugb-1078a58.ugb-feature-grid:before{background-color:#f7f7f7}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><div class=\"ugb-block-content\"><div class=\"ugb-feature-grid__item ugb-feature-grid__item1 ugb--shadow-3\"><div class=\"ugb-feature-grid__image\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"2873\" data-permalink=\"https:\/\/www.brandholosphere.com\/en\/identitaetsansatz-aaker\/brand-holosphere_aaker-brand-model\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model.png?fit=1850%2C1785&amp;ssl=1\" data-orig-size=\"1850,1785\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brand Holosphere_aaker brand model\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model.png?fit=300%2C289&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model.png?fit=580%2C560&amp;ssl=1\" class=\"ugb-img wp-image-2873\" src=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model-1024x988.png?w=250\" alt=\"Aakers Identit\u00e4tsansatz\" title=\"\"  srcset=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model.png?resize=1024%2C988&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model.png?resize=300%2C289&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model.png?resize=768%2C741&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model.png?resize=1536%2C1482&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model.png?resize=1200%2C1158&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model.png?w=1850&amp;ssl=1 1850w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere_aaker-brand-model.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/div><div class=\"ugb-feature-grid__content\"><h5 class=\"ugb-feature-grid__title\">Aakers Identit\u00e4tsansatz<\/h5><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-small ugb-button--design-plain\" href=\"http:\/\/www.brandholosphere.com\/identitaetsansatz-aaker\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">mehr<\/span><\/a><\/div><\/div><\/div><div class=\"ugb-feature-grid__item ugb-feature-grid__item2 ugb--shadow-3\"><div class=\"ugb-feature-grid__image\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"2506\" data-permalink=\"https:\/\/www.brandholosphere.com\/en\/golden-circle-simon-sinek\/golden-circle-why-how-what-77\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Golden-Circle-Why-how-what-77.png?fit=926%2C909&amp;ssl=1\" data-orig-size=\"926,909\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Golden Circle Why how what-77\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Golden-Circle-Why-how-what-77.png?fit=300%2C294&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Golden-Circle-Why-how-what-77.png?fit=580%2C569&amp;ssl=1\" class=\"ugb-img wp-image-2506\" src=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Golden-Circle-Why-how-what-77.png?w=250\" alt=\"Sineks Golden Circle\" title=\"\"  srcset=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Golden-Circle-Why-how-what-77.png?w=926&amp;ssl=1 926w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Golden-Circle-Why-how-what-77.png?resize=300%2C294&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Golden-Circle-Why-how-what-77.png?resize=768%2C754&amp;ssl=1 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/div><div class=\"ugb-feature-grid__content\"><h5 class=\"ugb-feature-grid__title\">Sineks Golden Circle<\/h5><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-small ugb-button--design-plain\" href=\"http:\/\/www.brandholosphere.com\/golden-circle-simon-sinek\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">mehr<\/span><\/a><\/div><\/div><\/div><div class=\"ugb-feature-grid__item ugb-feature-grid__item3 ugb--shadow-3\"><div class=\"ugb-feature-grid__image\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"2481\" data-permalink=\"https:\/\/www.brandholosphere.com\/en\/markensteuerrad\/markensteuerrad-icon-70-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Markensteuerrad-Icon-70-1.png?fit=926%2C909&amp;ssl=1\" data-orig-size=\"926,909\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Markensteuerrad Icon-70\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Markensteuerrad-Icon-70-1.png?fit=300%2C294&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Markensteuerrad-Icon-70-1.png?fit=580%2C569&amp;ssl=1\" class=\"ugb-img wp-image-2481\" src=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Markensteuerrad-Icon-70-1.png?w=250\" alt=\"Markensteuerrad von Esch\" title=\"\"  srcset=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Markensteuerrad-Icon-70-1.png?w=926&amp;ssl=1 926w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Markensteuerrad-Icon-70-1.png?resize=300%2C294&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2018\/06\/Markensteuerrad-Icon-70-1.png?resize=768%2C754&amp;ssl=1 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/div><div class=\"ugb-feature-grid__content\"><h5 class=\"ugb-feature-grid__title\">Markensteuerrad von Esch<\/h5><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-small ugb-button--design-plain\" href=\"http:\/\/www.brandholosphere.com\/markensteuerrad\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">mehr<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-feature-grid ugb-feature-grid ugb-9a58bbb ugb-feature-grid--v2 ugb-feature-grid--columns-3 ugb-feature-grid--design-basic ugb-main-block ugb-main-block--inner-wide ugb--has-block-background ugb--has-bottom-separator\"><style>.ugb-9a58bbb .ugb-feature-grid__item{border-radius:16px !important}.ugb-9a58bbb .ugb-img{border-radius:0px;width:250px;height:auto !important}.ugb-9a58bbb .ugb-img,.ugb-9a58bbb .ugb-feature-grid__image{margin-left:auto !important;margin-right:auto !important}.ugb-9a58bbb .ugb-feature-grid__title{font-size:13px !important;text-align:center}.ugb-9a58bbb .ugb-button .ugb-button--inner{font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif,\"Apple Color Emoji\",\"Segoe UI Emoji\",\"Segoe UI Symbol\" !important;font-size:18px !important;color:var(--stk-global-color-4603,#313131) !important}.ugb-9a58bbb .ugb-button{border-radius:0px !important}.ugb-9a58bbb .ugb-button:before{border-radius:0px !important}.ugb-9a58bbb .ugb-button-container{text-align:center !important}.ugb-9a58bbb .ugb-inner-block{text-align:center}.ugb-9a58bbb.ugb-feature-grid{background-color:#f7f7f7}.ugb-9a58bbb.ugb-feature-grid:before{background-color:#f7f7f7}<\/style><div class=\"ugb-bottom-separator\"><div class=\"ugb-separator-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" filter=\"url(#rounded-2-inverted-shadow_svg__a)\" enable-background=\"new 0 0 1600 200\" class=\"ugb-separator__shadow\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><filter id=\"rounded-2-inverted-shadow_svg__a\"><feGaussianBlur in=\"SourceAlpha\" stdDeviation=\"4\"><\/feGaussianBlur><feComponentTransfer><feFuncA type=\"linear\" slope=\"0.4\"><\/feFuncA><\/feComponentTransfer><feMerge><feMergeNode><\/feMergeNode><feMergeNode in=\"SourceGraphic\"><\/feMergeNode><\/feMerge><\/filter><path d=\"M1600 128.5c0 10.9-8.9 19.8-19.8 19.8H19.8C8.9 148.4 0 139.5 0 128.5l-10 .2v10l10-.2c0 11 8.9 19.9 19.8 19.8h1560.4c10.9 0 19.8-8.9 19.8-19.8h9.5v-10h-9.5z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" class=\"ugb-separator__layer-1\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path d=\"M1609.5 128.5h-9.5c0 10.9-8.9 19.8-19.8 19.8H19.8C8.9 148.4 0 139.5 0 128.5l-10 .2v83.1h1619.5v-83.3z\"><\/path><\/svg><\/div><\/div><div class=\"ugb-inner-block ugb-inner-block--wide\"><div class=\"ugb-block-content\"><div class=\"ugb-feature-grid__item ugb-feature-grid__item1 ugb--shadow-3\"><div class=\"ugb-feature-grid__image\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"3646\" data-permalink=\"https:\/\/www.brandholosphere.com\/en\/bates-brand-wheel\/bates-brand-wheel-110\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Bates-Brand-Wheel-110.png?fit=1169%2C1249&amp;ssl=1\" data-orig-size=\"1169,1249\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bates-Brand-Wheel-110\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Bates-Brand-Wheel-110.png?fit=281%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Bates-Brand-Wheel-110.png?fit=580%2C620&amp;ssl=1\" class=\"ugb-img wp-image-3646\" src=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Bates-Brand-Wheel-110-958x1024.png?w=250\" alt=\"Bates Brand Wheel\" title=\"\"  srcset=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Bates-Brand-Wheel-110.png?resize=958%2C1024&amp;ssl=1 958w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Bates-Brand-Wheel-110.png?resize=281%2C300&amp;ssl=1 281w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Bates-Brand-Wheel-110.png?resize=768%2C821&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/11\/Bates-Brand-Wheel-110.png?w=1169&amp;ssl=1 1169w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/div><div class=\"ugb-feature-grid__content\"><h5 class=\"ugb-feature-grid__title\">Bates Brand Wheel<\/h5><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-small ugb-button--design-plain\" href=\"http:\/\/www.brandholosphere.com\/bates-brand-wheel\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">mehr<\/span><\/a><\/div><\/div><\/div><div class=\"ugb-feature-grid__item ugb-feature-grid__item2 ugb--shadow-3\"><div class=\"ugb-feature-grid__image\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"2853\" data-permalink=\"https:\/\/www.brandholosphere.com\/en\/markenprisma-identitaetsprisma-nach-kapferer\/brand-holosphere-identitaetsprisma-kapferer-85\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85.png?fit=1851%2C1784&amp;ssl=1\" data-orig-size=\"1851,1784\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brand Holosphere Identit\u00e4tsprisma Kapferer-85\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85.png?fit=300%2C289&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85.png?fit=580%2C559&amp;ssl=1\" class=\"ugb-img wp-image-2853\" src=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85-1024x987.png?w=250\" alt=\"Identit\u00e4tsprisma von Kapferer\" title=\"\"  srcset=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85.png?resize=1024%2C987&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85.png?resize=300%2C289&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85.png?resize=768%2C740&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85.png?resize=1536%2C1480&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85.png?resize=1200%2C1157&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85.png?w=1851&amp;ssl=1 1851w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2020\/06\/Brand-Holosphere-Identit%C3%A4tsprisma-Kapferer-85.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/div><div class=\"ugb-feature-grid__content\"><h5 class=\"ugb-feature-grid__title\">Identit\u00e4tsprisma von Kapferer<\/h5><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-small ugb-button--design-plain\" href=\"http:\/\/www.brandholosphere.com\/markenprisma-identitaetsprisma-nach-kapferer\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">mehr<\/span><\/a><\/div><\/div><\/div><div class=\"ugb-feature-grid__item ugb-feature-grid__item3 ugb--shadow-3\"><div class=\"ugb-feature-grid__image\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"4555\" data-permalink=\"https:\/\/www.brandholosphere.com\/en\/markenleuchtturm\/markenleuchtturm-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Markenleuchtturm-2.png?fit=1310%2C1035&amp;ssl=1\" data-orig-size=\"1310,1035\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Markenleuchtturm-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Markenleuchtturm-2.png?fit=300%2C237&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Markenleuchtturm-2.png?fit=580%2C458&amp;ssl=1\" class=\"ugb-img wp-image-4555\" src=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Markenleuchtturm-2.png?w=250&#038;ssl=1\" alt=\"Markenleuchtturm\" title=\"\"  srcset=\"https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Markenleuchtturm-2.png?resize=1024%2C809&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Markenleuchtturm-2.png?resize=300%2C237&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Markenleuchtturm-2.png?resize=768%2C607&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Markenleuchtturm-2.png?resize=1200%2C948&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.brandholosphere.com\/wp-content\/uploads\/2023\/02\/Markenleuchtturm-2.png?w=1310&amp;ssl=1 1310w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/div><div class=\"ugb-feature-grid__content\"><h5 class=\"ugb-feature-grid__title\"><br><br><br>Markenleuchtturm<\/h5><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-small ugb-button--design-plain\" href=\"https:\/\/www.brandholosphere.com\/markenleuchtturm\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">mehr<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<ol class=\"footnotes\"><li id=\"footnote_1_12\" class=\"footnote\"><a href=\"https:\/\/de.wikipedia.org\/wiki\/George_Box\" target=\"_blank\" rel=\"noreferrer noopener\">George Box<\/a><span class=\"footnote-back-link-wrapper\">\/\/ (<a href=\"#identifier_1_12\" class=\"footnote-link footnote-back-link\">zur\u00fcck zu Stelle im Text<\/a>)<\/span><\/li><li id=\"footnote_2_12\" class=\"footnote\">Marken-Modelle der Praxis, 2005, <a href=\"https:\/\/www.springer.com\/de\/book\/9783835000636\">Link<\/a><span class=\"footnote-back-link-wrapper\">\/\/ (<a href=\"#identifier_2_12\" class=\"footnote-link footnote-back-link\">zur\u00fcck zu Stelle im Text<\/a>)<\/span><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>Diese Seite thematisiert Konzepte und Markenmodelle der Marken- und Unternehmensf\u00fchrung. Ursprung ist das namensgebende Brand Holosphere Modell, das den Anspruch hat viele St\u00e4rken vorausgegangener Markenmodelle zu vereinen. Neben der inhaltlichen Abgrenzung von Konzepten wie Vision, Mission, Werten und Purpose werden dazu Beispiele aus der Praxis aufgezeigt, um die Funktionsweisen zu demonstrieren. Markenmodelle der Praxis In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"templates\/template-full-width.php","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["de","en"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","post-thumbnail":"","twentytwenty-fullscreen":""},"post_excerpt_stackable_v2":"<p>Diese Seite thematisiert Konzepte und Markenmodelle der Marken- und Unternehmensf\u00fchrung. Ursprung ist das namensgebende Brand Holosphere Modell, das den Anspruch hat viele St\u00e4rken vorausgegangener Markenmodelle zu vereinen. Neben der inhaltlichen Abgrenzung von Konzepten wie Vision, Mission, Werten und Purpose werden dazu Beispiele aus der Praxis aufgezeigt, um die Funktionsweisen zu demonstrieren. Markenmodelle der PraxisIn der Marketing-Praxis und Literatur wird sich mit zahlreichen Markenmodellen auseinandergesetzt. Wie so oft gilt: Alle Modelle sind falsch, manche sind n\u00fctzlich 1. Es gibt Identit\u00e4tsmodelle, Positionierungsmodelle, Markenwertmodelle und vieles mehr. Bereits die Unterscheidung dieser Kategorien ist eine wichtige Grundlage in der Diskussion um Markenmodelle und deren&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Uli Dr\u00f6mann","url":"https:\/\/www.brandholosphere.com\/en\/author\/ulidroe\/"},"comments_num_v2":"0 comments","featured_image_src":null,"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/P9ZJnf-c","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.brandholosphere.com\/en\/wp-json\/wp\/v2\/pages\/12"}],"collection":[{"href":"https:\/\/www.brandholosphere.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brandholosphere.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandholosphere.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandholosphere.com\/en\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":129,"href":"https:\/\/www.brandholosphere.com\/en\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":4828,"href":"https:\/\/www.brandholosphere.com\/en\/wp-json\/wp\/v2\/pages\/12\/revisions\/4828"}],"wp:attachment":[{"href":"https:\/\/www.brandholosphere.com\/en\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}