{"id":2727,"date":"2020-06-19T18:55:20","date_gmt":"2020-06-19T16:55:20","guid":{"rendered":"http:\/\/www.brandholosphere.com\/?p=2727"},"modified":"2021-05-01T09:45:24","modified_gmt":"2021-05-01T07:45:24","slug":"central-brand-story","status":"publish","type":"post","link":"https:\/\/www.brandholosphere.com\/en\/central-brand-story\/","title":{"rendered":"Brand Story"},"content":{"rendered":"\n
\"Brand<\/figure><\/div>\n\n\n\n

Eine starke Marke verf\u00fcgt \u00fcber eine zentrale Brand Story, die deren Rolle in dieser Welt einfach und verst\u00e4ndlich kommuniziert. Bei der Definition einer Brand Story empfiehlt es sich Markenelemente wie den Brand Purpose<\/a>, aber auch Kompetenzen und Benefits<\/a> zu ber\u00fccksichtigen. Auch die intensive Auseinandersetzung mit dem Konzept der Archetypen ist in diesem Zusammenhang ratsam. <\/p>\n\n\n\n\n\n\n\n

Beispiele f\u00fcr eine Brand Story<\/h3>\n\n\n\n

Apple<\/h4><\/path><\/svg><\/div>
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Here\u2019s to the crazy ones.<\/strong><\/p>\n\n\n\n

The misfits. The rebels. The troublemakers.
The round pegs in the square holes. The ones who see things differently. They\u2019re not fond of rules. And they have no respect for the status quo.<\/p>\n\n\n\n

You can quote them, disagree with them, glorify or vilify them. But the only thing you can\u2019t do is ignore them. <\/p>\n\n\n\n

Because they change things. They push the human race forward. And while some may see them as the crazy ones,We see genius. <\/p>\n\n\n\n

Because the people who are crazy enough to think they can change the world, Are the ones who do.<\/strong><\/p>\n\n\n\n

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