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Lego

Vision: A global Force for establishing and innovating Learning-through-play

Purpose: We believe
in the power of play. Play lets us be creative, explore, experiment, dream and discover. Children are our Rolemodels.

Purpose: We exist to 
inspire the and develop the builders of tomorrow

Markenwerte: Imagination, creativity, fun, learning, quality, caring

Quelle: Lego
Zum Brand Portrait von Lego

Von Uli Drömann

Senior Strategy Consultant | Serviceplan Consulting Group
Dozent für Strategic Planning an der Brand University in Hamburg