What
The only
(category)
___________
How
that
(differentiation characteristic)
___________
Who
for
(customer)
___________
Where
in
(market geography)
___________
When
during
(underlying trend)
___________
Kategorie: Positioning Statement
The only
(category)
___________
that
(differentiation characteristic)
___________
for
(customer)
___________
in
(market geography)
___________
during
(underlying trend)
___________