Das Positioning Statement soll in einem Satz alle wichtigen Aspekte einer Positionierung zusammenfassen. Es setzt sich in der Regel aus den nachstehenden Inhalten zusammen.
![](https://i0.wp.com/www.brandholosphere.com/wp-content/uploads/2023/02/Positioning-Statement-Icon.png?resize=150%2C150&ssl=1)
![](https://i0.wp.com/www.brandholosphere.com/wp-content/uploads/2020/05/BHM-Questions_Brand-Key-Kopie.png?resize=100%2C100&ssl=1)
What
The only
(insert category)
![](https://i0.wp.com/www.brandholosphere.com/wp-content/uploads/2020/05/BHM-Questions_Brand-Key-Kopie.png?resize=100%2C100&ssl=1)
How
that
(insert differentiation characteristic)
![](https://i0.wp.com/www.brandholosphere.com/wp-content/uploads/2020/05/BHM-Questions_Brand-Key-Kopie.png?resize=100%2C100&ssl=1)
Who
for
(insert target customer)
![](https://i0.wp.com/www.brandholosphere.com/wp-content/uploads/2020/05/BHM-Questions_Brand-Key-Kopie.png?resize=100%2C100&ssl=1)
Where
in
(insert market geography)
![](https://i0.wp.com/www.brandholosphere.com/wp-content/uploads/2020/05/BHM-Questions_Brand-Key-Kopie.png?resize=100%2C100&ssl=1)
When
during
(insert underlying trend)